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9/3/2010 - September 15 B2B Branding Webinar
B2B Branding - The Power of the Under-Promise
This September 15 presentation will describe a three-step research and process-driven approach to creating breakthrough B2B brands. Each of the steps will be made real, practical, and applicable through sharing examples from the highly successful Kronos case story. Kronos is the $700MM revenue leader in Workforce Management Software. Touchpoints include:
- Acknowledge the Pain
- Don't over-promise
- Find your brand's authentic voice
Presented by Ted Nelson, CEO, Mechanica
The webinar is a complimentary member benefit for BMA members; $99 for not-yet-members. Registration and more information is at the BMA national website.
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