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Judging
The 2008 Gold Key Committee is assembling a celebrity panel of 6 marketing aficionados. Each will represent a different side of the marketing community: 2 for academia, 2 for agency, and 2 for corporate. All six will bring significant B2B marketing experience to the table and none can be members of the Colorado Chapter of BMA. Check back soon for bios of this year’s tremendous panel of judges.
Judging is a key reason why the Gold Key awards have traditionally been recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications.
The three judges will dedicate two full days to a rigorous process of judging the contest entries and selecting award recipients. Each entry will be independently reviewed by each judge and scored in four categories:
1. Creativity
2. Production
3. Selling Proposition
4. Results
Each judge can award up to 25 points in each category for a possible total of 100 points. Once the total scores of all three judges are averaged for a total cumulative score, judges reconvene to determine the award winners: Gold and Silver for each category, Best of Show, Best Creativity, Best Production, Best Selling Proposition, and Best Results. The final award, Members Choice, is judged on the night of the banquet based on attendees’ votes.
Gold Key is the only competition in Colorado that recognizes and rewards RESULTS!