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5/4/2009 - May Member-Only Seminar
As a member of BMA Colorado, we believe you deserve exclusive access to intelligence, networking, training and resources that will help you create better strategy and perform more effectively in order to drive change, build a competitive advantage and achieve stronger results. One way BMA Colorado delivers additional value to our members is through member-only events. Our members average 15 years of industry experience—you’ve paid your dues, now it’s time to reap the rewards.
Are you looking to shorten your sales cycle, open doors to bigger accounts and land major media coverage? Then it’s time you began turning satisfied customers into your most powerful sales and marketing asset by using case studies.
In this seminar, offered exclusively at no charge to BMA Colorado members, you’ll learn a proven process for leveraging your current successes into new sales. Hear Casey Hibbard, leading expert on creating and managing customer stories, share why case studies work, what a strong case study looks like and why strategy is key. Whether you’re a business owner, marketing director/manager or write case studies yourself, you’ll gain from Hibbard’s decade of experience in writing and developing case studies. Register today for fresh ideas that will reinvigorate your success stories. You’ll learn:
• The top traits of compelling case studies
• Seven-step process to a successful case study
• More than 25 ways to use case studies
About the Speaker:
Casey Hibbard is principal of Compelling Cases Inc. Over the past decade, she has created and managed nearly 500 customer stories for companies. She is the author of the book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Hibbard has written successful case studies and customer stories for companies such as Sun Microsystems, Procter & Gamble, Level 3, Verio, Sage Software, SAP, Toyota and dozens of other businesses, independent consultants and nonprofits.
Date:
Tuesday, May 19, 2009
Times:
7:30 AM Check In & Continental Breakfast
8:00-9:30 AM Presentation and Q&A
9:30 AM Book Signing
Investment:
No charge for BMA members
Location:
The eventgallery 910Arts
910 Santa Fe
Denver, CO 80204
Map
THANK YOU to Market Creation Group for underwriting this member-only event!
Parking:
Ample, free, on-street parking available
Reservations:
Email Marilee Yorchak by Friday, May 15
Buy the book:
Copies of Stories That Sell will be available for purchase at the seminar. Or, buy your copy ahead of time through the BMA Colorado bookstore.
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