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Award Categories
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Each entry must be a coordinated business campaign to support products, a group of products, a division or a company. Entries must include at least three of the following elements:
| Magazine advertising |
Outdoor advertising |
| Sales literature |
TV advertising |
Direct marketing
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Internet advertising |
| Sales promotion/merchandising materials |
Video production |
| Public relations |
Interactive media |
| Trade show marketing |
Search engine marketing |
| Radio advertising |
Newspaper advertising | |
| A1 |
Campaigns for which production and media costs exceeded $250,000 during a 12-month period |
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| A2 |
Campaigns for which production and media costs were between $50,000 and $250,000 during a 12-month period |
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| A3 |
Campaigns for which production and media costs are less than $50,000 during a 12-month period |
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Campaigns
must support products, a division or a company. All ads must have a common
objective, audience and strategy. Entries must include at least two
representative advertisements and may be submitted in the following categories: |
| B1 |
Print ad campaigns (fractional, full-page or spreads) of at least two ads |
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| B2 |
TV, radio or outdoor campaigns of at least two ads |
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| B3 |
Pay-Per-Click |
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Individual
advertisements of any size may be entered in the following categories: |
| C1 |
Print ad (fractional, full-page or spreads) |
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| C2 |
TV, radio or outdoor ad |
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| C3 |
Pay-Per-Click |
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Entries must be submitted as a live Web link for viewing. For Web site entries, please provide a home page and up to three additional pages and reference the active URL on your entry form. For SEO campaigns, please provide the key search terms and campaign details. Clearly summarize marketing results in your written entry through Web tracking reports or search engine rankings. NOTE: If a link fails to work, it will not be judged.
Entries may be submitted in the following categories: |
| D1 |
Agency-produced over $35,000 |
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| D2 |
Agency-produced under $35,000 |
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| D3 |
In-house produced |
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Entries
must be submitted either as a Web link or a link to an FTP site for viewing. Submissions
can be podcasts, product demonstrations, training, corporate overviews, etc. Please
edit length to the best or most representative five-minute segment. The program
should either run automatically upon opening or provide clear instructions on
how to run the program. If a program does not run, or the link fails to work, it
will not be judged. Entries may be submitted in the following categories: |
| E1 |
Promotional, corporate or overview presentations |
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| E2 |
Training presentations |
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| E3 |
Product demonstrations |
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Entries
must be submitted either as a Web link or a link to an FTP site for viewing. The
program should either run automatically upon opening or provide clear
instructions on how to run the program. If a program does not run, or the link
fails to work, it will not be judged. Entries may be submitted in the following
categories: |
| F1 |
Lead generation campaign or piece plus landing page or microsite |
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The F1 piece can be a banner ad, e-newsletter, email or other digital communication.
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| F2 |
Online branding campaigns |
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| F3 |
Online customer retention / penetration (incremental sales from existing customer) |
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| F4 |
Single communication (banner ad, enewsletter, email or other digital communication) |
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| F5 |
Social Media (Blogs, Podcasts, Social Media Sites) |
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Campaigns or activities that differentiate a company from its
competition. |
| I1 |
Corporate branding campaign |
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| I2 |
Product branding campaign |
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| I3 |
Corporate Identification Program |
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Each I3 entry must include at least three of the following elements:
| Logo |
Mailing label |
| Letterhead / envelope |
Business card |
| Note card / envelope |
Web site design | |
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Includes
promotional literature supporting a single product or group of products. |
| J1 |
Corporate capability brochures |
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| J2 |
Product-specific or service-specific brochures or catalogs |
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| J3 |
White papers |
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| K1 |
Single piece. Printed only, flat or dimensional. B&W or color. |
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| K2 |
Campaigns or two or more mailings, flat or dimensional. B&W or color. |
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| L1 |
Product packaging or design |
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| L2 |
Printed materials, posters, calendars, incentives, sales and reseller kits. |
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| L3 |
Point of purchase materials |
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Coordinated public relations must support products, a division or a company.
| Clippings of print/Internet press coverage |
Video segments of broadcast coverage |
| Media relations campaign results |
Press release(s) |
| Published full-length articles |
Technical or features article writing |
| Application stories (case histories) |
Press conferences or media tours |
| Tradeshows media relation |
Analyst relations results/briefings |
| Media kits |
New product introductions/announcements |
| Community relation efforts |
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| M1 |
Public relations campaign (four or more elements) |
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| M2 |
Single PR effort |
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M2 can be one press release pitch, tradeshow, press conference, speaking engagement, analyst tour, media tour, etc.
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| N1 |
Small exhibits, 10x10 to 10x20 (typically in-line or linear exhibits) |
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| N2 |
Large exhibits, 10x40 (inline or large island / peninsula exhibits) |
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| N3 |
Permanent on-premise exhibit (one-site or multiple locations) |
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| N4 |
Rolling/transportable exhibits |
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This includes a company’s self-promotional advertising, direct marketing or other campaigns or single communications. |
| P1 |
Single communication |
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| P2 |
Campaign (series of communications) |
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| P3 |
Other |
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If your work doesn’t fit into any of the categories above, enter it here. |
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