White Papers
Creating Thought Leadership (pdf) - by Sandra Zoratti, VP Marketing, Ricoh Print Production Solutions and BMA Colorado - In our new world of instant, abundant communications - online, offline and across multiple channels simulataneously - successful marketers are cutting through the cacophony to establish precise and relevant thought leadership around a business solution, best practice or industry. Why? Because market thought leadership can create a sustainable competitive advantage, esablish a collaborative platform for sharing, connecting and engaging - and can generate revenue. (Dec, 2011)
Leading the Way in Lead Nuturing (pdf) - 90octane and BMA Colorado have tapped the expertise of digital marketing leaders from three innovative giants to get a first-hand account of their lead nurturing initiatives. Linda Boff, GE’s executive director of global digital marketing, Chris Wong, vice president, marketing transformation at IBM, and Michael Metz, senior director of web marketing and strategy at Cisco, share their insights into lead nurturing’s role in their organizations’ growth plans, their current progress and how they measure results. (Sept, 2011)
What and How of Profitable Content Marketing (pdf) - by Cindy Humphrey, CenturyLink & BMA Colorado - Today, B2B buyers of all kinds prefer to do their own research online before communicating with potential sellers. That's why a content strategy is essential - it ensures that you make the right content available to the right buyers at the right time. (July, 2011)
Tips for Building B2B Social Media Communities (pdf) by David Grant, Teradata & BMA Colorado - Social media has infiltrated business-to-business (B2B) marketing. It’s a gold mine for some industries while others have just scratched the surface. As the urge to connect with customers through social media continues to boon, a new phenomenon has arisen: Social communities. (March, 2011)